Does part of your nonprofit’s marketing strategy include running Google Ads? Or is this a strategy you would like to pursue?
For many nonprofit organizations, Google Ads have become a vital part of their marketing strategy due to the fact that they qualify for free advertising dollars through the Google Ad Grant. Organizations that maybe never would have considered advertising in this way are now seeing growth as a result.
But let’s be honest, running a Google Ads campaign is not simple. That’s why some nonprofit organizations turn to companies or individuals that offer Google Ad Grant management for nonprofits.
Here are three reasons why your organization might want to consider bringing in help with its Google Ads:
You’ve Never Worked with Google Ads Before
If no one on your staff has any experience with Google Ads, or only a little experience, you should know that there is quite a steep learning curve when it comes to finding success with this type of advertising. Not only do you need to learn how the Google Ads environment works, you also need to do some research into what makes an effective ad that people will actually engage with.
Hiring an outside person or company for Google Ad Grant management can help your nonprofit “hit the ground running” when it comes to your Google Ads campaign. You will likely start seeing results much faster, and get better results overall when you work with a Google Ads expert.
Your Google Ads Are Not Performing Well
If you have tried running Google Ads on your own, and have not been satisfied with the results, it may be time to reach out to an expert for help. Crafting effective Google Ads is both an art and a science. Your Ads need to be well worded and attract attention, but they should also be well researched. A Google Ads specialist will do the research to determine what types of words and phrases related to your nonprofit should be included in your ads to provide you with the best click-through rates.
Another reason why your Google Ads may not be performing well could be due to the page on your website to which your ads click through. This “landing page” may not have the information the visitor is looking for, or there may be something there that is turning them off from taking further action once they get there. If you suspect this may be the case, look for a nonprofit marketing company that can help you design a high-converting landing page.
You Are Short Staffed
When your organization is short on staff or reliable volunteers, outsourcing certain tasks can be the way to solve this problem. Marketing is a great area to outsource, since it can free up a great deal of time that your staff and volunteers can then spend on tasks that are closer to the core of your organization’s mission. And when you find the right nonprofit marketing company, it can actually help your organization grow, so you can then hire the staff you need!
