Growing a nonprofit organization in Oklahoma City is no easy task! It’s not just about growing the number of people your nonprofit serves, It’s also necessary to increase your donor base and the number of people who support your organization in other ways. If you’ve tried everything you can think of to grow your nonprofit and nothing seems to be working, it might be time to partner with a nonprofit marketing agency that serves Oklahoma City.
You might have never considered working with a marketing agency before because in your mind, marketing is for businesses. However, many of the same marketing tactics used for businesses can also be applied to nonprofits to help them grow. Here are some of the things that a nonprofit marketing agency can help with:
- Creating valuable digital content that will draw new, like-minded individuals to your website introduce them to your cause
- Running effective Google Ad campaigns to bring additional traffic to your website
- Crafting engaging emails that inspire action
Not sure if your nonprofit organization can afford to hire a nonprofit marketing agency? Some might argue that you can’t afford not to!
If you just rely on the same supporters, year after year, to fund your operations and serve as volunteers, they may eventually tire of carrying the load—no matter how passionate they currently seem about your cause. You need to be constantly adding to your list of supporters, especially if you want your organization to grow.
While some marketing agencies work with both for-profit and nonprofit organizations, there are some, like Beeline, that work exclusively with nonprofits. These nonprofit marketing agencies understand the needs of nonprofits, and offer marketing services to meet those needs. For example, one of Beeline’s main service offerings is Google Ad Grant management. With this service, the team at Beeline helps nonprofits secure the Google Ad Grant, which gives nonprofits up to $10,000 in advertising credits on Google. They will then help the nonprofit craft effective advertising campaigns to help them meet their goals for growth. For nonprofits on tight budgets, they also offer more affordable coaching, as well as very affordable email courses to help nonprofits improve their in-house marketing efforts.
Another specialty of Beeline’s is helping nonprofits create unique online resources known as “lead magnets.” Lead magnets can include quizzes, surveys, e-books, and webinars. They are used by the nonprofits to capture emails to add to their subscriber lists.
There are many nonprofit marketing agencies that serve Oklahoma City and the surrounding areas, so make sure you select one that can meet your needs and that takes the time to understand your mission and your goals.
